About Us

This online shop is a proud subsidiary of Nu Fashion Beauty Supply, a family-owned business that has served the beauty supply industry since 1969. As one of the largest distributors of ethnic haircare and beauty products in the United States, Nu Fashion has built a reputation for quality, reliability, and competitive pricing.

Through this store, we bring that same trusted service directly to you. Featuring top brands like Outre, Shake-N-Go, and Mielle, we offer convenient local pickup and fast domestic shipping so you can shop with confidence.